UVP WORKSHOP WORKSHEET
What's Your Real Why?
Guided prompts to define your Unique Value Proposition
SECTION 1: 🔍 SELF-INQUIRY — PERSONAL REFLECTION
1. What do people always come to you for?
(Think clients, peers, even friends)
2. What lights you up most in your work?
When do you feel like you're exactly where you’re supposed to be?
3. What do you do so naturally that you almost forget it’s a skill?
4. What would you never want to delegate or give up?
This is often the heart of your UVP.
5. What’s a compliment you hear often that actually resonates?
Not generic praise, but something that rings true to your core.
SECTION 2: 💭 PATTERN SPOTTING — UVP CLARITY MAPPING (15–20 min)
Using your reflections above, begin to draft short lists for each category:
What I’m Best At What I Deeply Care About What People Count on Me For
→ What common themes or intersections do you notice? Circle key words.
SECTION 3: 🧠 UVP DRAFT TEMPLATES (15–20 min)
Choose one or more of the templates below to begin shaping your UVP:
Template 1:
I help [specific audience] achieve [specific outcome] by [specific method/value/philosophy].
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Template 2:
What makes me different is that I…
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Template 3:
At my best, I make people feel ___ and help them ___.
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Template 4:
I’m not for everyone. I’m for people who…
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Template 5:
My UVP lives at the intersection of ___ (what I love), ___ (what I’m great at), and ___ (what my people need).
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